Feb. 11, 2025

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Frontier Fruit was recently approved for an Economic Development Loan Fund loan from The Salt Lake City Department of Economic Development

The Salt Lake City Council recently approved a $350,000 Economic Development Loan Fund (EDLF) loan for Frontier Fruit, LLC, a taproom and full bar opening soon in the Ballpark neighborhood. 

“We’re proud to support businesses that enhance our economy and community,” said Salt Lake City Mayor Erin Mendenhall. “Frontier Fruit’s investment in Ballpark is exactly what our Economic Development Loan Fund was designed for: helping businesses thrive while strengthening our neighborhoods.”

Frontier Fruit, which will open in the new Shades of Pale project revitalizing the old Engine Block Building at 1388 South and 300 West, specializes in exceptional, award-winning brews that embody innovation, quality, and community. Frontier Fruit is dedicated to serving unique beers that appeal to both adventurous palates and traditional beer lovers. Their diverse portfolio includes everything from celebrated sours to classic ales and lagers, ensuring there’s something for everyone. 

“Frontier Fruit will bring new life to the Engine Block Building, adding jobs and a welcoming gathering space in the Ballpark neighborhood,” said Darin Mano, Salt Lake City Council Member for District 5. “It’s exciting to see this kind of investment along the 300 West Corridor—revitalizing spaces, creating places for people to connect, and adding to the energy of the neighborhood.”

Working with the Department of Economic Development’s Business Development division, Frontier Fruit received a $350,000 Economic Development Loan Fund (EDLF) loan to assist with machinery and equipment, furniture and fixtures, leasehold improvements, and contingencies.

“The Economic Development Loan Fund is a great resource for businesses looking to grow and invest in Salt Lake City,” said Lorena Riffo-Jenson, Director of the Salt Lake City Department of Economic Development. “By providing accessible funding, the EDLF helps businesses like Frontier Fruit create jobs, activate commercial spaces, and strengthen our local economy.”

The EDLF’s purpose is to stimulate business development and expansion, create employment opportunities, encourage private investment, promote economic development, and enhance neighborhood vitality and commercial enterprise in Salt Lake City by making loans available to businesses. The program’s overarching goal is to invest in viable businesses that produce strong economic returns and provide positive social and environmental impacts. Learn more here. 

About Frontier Fruit: Frontier Fruit invites guests to visit its taproom and experience the passion and creativity that goes into every pint. Learn more here https://www.shadesbrewing.beer/hrs-n-info.

About Salt Lake City Department of Economic Development: Formed in 2016, Salt Lake City’s Department of Economic Development is focused on building Salt Lake City as a vibrant, beautiful, prosperous, diverse, and authentic place – a place that is economically accessible to everyone. Known as the “Crossroads of the West,” Salt Lake City is strategically located for businesses to succeed. SLC DED works to streamline processes, provide excellent customer service, and offer an array of resources and services to recruit and retain businesses in the City, and ensure they have the tools to thrive.  Learn more here.