As the Director of Salt Lake City’s Department of Economic Development, Lorena Riffo-Jenson is dedicated to advancing inclusive economic strategies that create opportunities for all Salt Lakers. Her extensive leadership experience spans government affairs, policy, marketing communications, legal affairs, corporate recruitment, healthcare, and small businesses—equipping her to connect with and empower communities effectively.

Lorena leads a talented team in implementing economic and art strategies that address the unique needs of Salt Lake City’s communities. By prioritizing sustainable growth, cultural vibrancy, and the integration of arts and public art, her work strengthens business and cultural and business districts while enhancing the overall economic well-being of all in Salt Lake.