Salt Lake City

Outdoor Apparel Company Wild Tribute to Relocate Headquarters in Salt Lake City

Wild Tribute announced today that the philanthropically motivated outdoor apparel company has moved its headquarters to Salt Lake City. Beyond lifestyle and recreation, Salt Lake City’s proximity to the company’s wholesale business and the open arms of local strategic partners as well as the embedded outdoors industry made the decision to move from Kentucky a no brainer. Utah National Parks – Arches, Canyonlands, Zion, and Capitol Reef – along with Dead Horse Point State Park are some of the brand’s most valued customers.

“Our national parks and public lands are the fabric of our great country, representing not only heritage but pride. These treasures face a continuous siege of threats and challenges that extend beyond the non-profit sector and our government’s capacity,” said Ben Kieffner, co-founder of Wild Tribute. He adds, “We like to think business is the most powerful man-made force on the planet. If harnessed with purpose and passion, why can’t business help plug the gaps in funding and education the parks so desperately need?”

“Wild Tribute is a great addition to the thriving outdoor products and recreation industry and we are thrilled to have them call Salt Lake City home,” said Mayor Jackie Biskupski.

Wild Tribute was invited to a cocktail reception during the last Outdoor Retailers Winter Show, hosted by Salt Lake City’s Department of Economic Development in partnership with Economic Development Corporation of Utah (EDCUtah). Talks between Wild Tribute and the City’s Business Development team continued from there, where the City’s incentives and financing options were made available.

Theresa Foxley, President and CEO of EDCUtah echoes similar sentiments, adding, “We are excited to have an up-and-coming brand like Wild Tribute join the already established outdoor products industry in Utah. Their commitment to supporting our public lands while making great products will fit right in with our outdoor products community.”

Wild Tribute was founded in 2012 by Brian Stowers and Ben Kieffner after a culmination of life changing experiences in America’s backyard motivated the duo to harness the idea of conscious business and do something that matters. The company primarily sells apparel, and the designs pay tribute to where adventure is explored, where the past connects us, and ultimately where legacy roams.

“These places feed my soul. Our commitment to the amazing grassroots associations that support our public lands is unwavering,” said Brian Stowers, Wild Tribute co-founder. “Beyond Wild Tribute’s 4% pledge, we leverage the brand to show Americans how fortunate we are to not only claim these magical lands as our own but also that they’re protected in the first place. Salt Lake City provides the perfect backdrop to deliver our message.”

Wild Tribute has already added members to their team, with plans to hire up to ten employees as they ramp up operations in Salt Lake City. They will also have a strong presence at all of Utah’s National Parks. Wild Tribute products can be found on the company’s online store,, as well as on the shelves of retail stores in Salt Lake City, and around national parks and public lands nationwide.

About Wild Tribute: Founded in 2012, Wild Tribute creates apparel that honors our National Parks and Public Lands. 4% of proceeds are donated to non-profit organizations that educate, preserve, and protect these wild and historic places. For additional info, please visit or email us at

Share "Outdoor Apparel Company Wild Tribute to Relocate Headquarters in Salt Lake City" to your social network: