The Regional Athletic Complex (RAC) is the premier multi-sports venue featuring 16 natural grass fields, breathtaking mountain views, and a location just minutes from downtown Salt Lake and the SLC international airport.
Ever wonder how just one event at the RAC impacts Salt Lake City economically as a whole?
In June 2022, the RAC hosted the Premier Supercopa, a youth soccer tournament that brought 218 teams from 27 states across the country to Salt Lake City to compete over a 4-day period.
Sports Salt Lake partnered with data analytics firm Zartico to learn more about this tournament’s economic impact on the City by looking at factors like attendee movement, visitor spending, and lodging performance.
The study’s findings indicated that the Premier Supercopa was a huge success. During the four days, the tournament alone brought in $8.7 million in direct economic impact to Salt Lake City. Additionally, the City’s hospitality sector saw great benefits with a 5% lift in hotel occupancy during the tournament.
While attendees spent a lot of time competing at the RAC, that didn’t stop them from visiting the City’s best attractions. Over 3,000 attendees visited Rio Tinto Stadium for a Real Salt Lake game while in town. Tournament goers also checked out spots such as the Clark Planetarium, The Discovery Gateway Children’s Museum, and the University of Utah during their visit.
The RAC has hosted over 100 out-of-state events since the complex opened in 2015, accounting for an estimated $70 million in economic impact to Salt Lake City and County.
The RAC is proud to play a part in bringing events like the Premier Supercopa to Salt Lake City. The RAC is a special asset and we take pride in using the venue to host events that create value for the entirety of our City.